5 social media marketing tips

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips on how to use your social media effectively. #1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage. It may not seem like much at first, but you’d…

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How to make Alexa your office assistant

Amazon’s Alexa has come a long way from performing basic functions like setting alarms, streaming music, and providing weather updates, to an all-around office assistant superstar. As Amazon continues to develop Alexa, businesses can expect to see her become more relevant in an office setting. Create and manage to-do and shopping lists You have meetings to attend and deadlines to meet. Alexa has a straightforward To-do List feature that helps you stay on top of all your tasks. It’s ideal for busy professionals who prefer a no-frills checklist that allows them to simply view completed items, or to edit or…

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The importance of HTTPS

Very few internet users understand the meaning of the padlock icon in their web browser’s address bar. It represents HTTPS, a security feature that authenticates websites and protects the information users submit to them. Let’s go over some user-friendly HTTPS best practices to help you surf the web safely. HTTPS Encryption Older web protocols lack data encryption. When you visit a website that doesn’t use HTTPS, everything you type or click on that website is sent across the network in plain text. So, if your bank’s website doesn’t use the latest protocols, your login information can be intercepted by anyone…

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Google Drive improves comment feature

Google recently launched a new feature on Google Drive that will improve collaboration. Users can now use a combination of Microsoft Office and G Suite while working with their teammates and clients. This update allows them to conveniently comment on Office files, images, and PDFs in the ‘Preview’ pane of Drive. Learn how you can take advantage of this new feature. To reduce the hassles Google Drive allows your team to seamlessly share files in the cloud and work on the go. The tech giant knows that businesses require all types of tools and files to finish certain tasks and…

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Top 3 ways to prevent Spectre and Meltdown

Data security is critical to the healthcare industry. Hospitals and clinics need to ensure medical records are protected at all times to stay HIPAA-compliant. But with Spectre and Meltdown affecting every server, all healthcare providers are at risk of data breach. Why is Spectre and Meltdown a big problem for healthcare providers? Spectre and Meltdown are security flaws in computer chips that give hackers access to all data saved in the server, circumventing even encryption and multi-layered security systems. This is a problem for healthcare organizations because patient data and other medical information must be protected in accordance with HIPAA…

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Android phones worth using for business

From Samsung to Huawei to HTC, there are plenty of Android smartphones available to consumers and businesses. But the choices get even more confusing as smartphone manufacturers release new models every year. That’s why Google compiled a list of devices to help you choose. Google-approved devices Recently, Google launched Android Enterprise Recommended to make it easier for businesses to find secure, cutting-edge devices they can confidently invest in. This program establishes minimum hardware, software, security, and user experience requirements for Android devices and services. For instance, mobile devices in the program must be able to deliver security updates within 90…

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Virtual desktops vs. Containers

Even if you’re aware of virtualized containers, it’s probably difficult to explain how they differ from virtual desktops. Thankfully, all you really need to understand is whether containers are the better option for your business — and we can answer that in under ten minutes. What are virtual desktops? Imagine all you have is a computer monitor, keyboard, and mouse. Virtual desktop technology allows you to connect those devices to a server across either the internet or your office network. Once connected to the server, your monitor will display a fully functional operating system, and your keyboard and mouse will…

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Tips for using Outlook more efficiently

Outlook is arguably the best tool that businesses use to manage their email, set up meetings, and coordinate projects. It’s much more than a basic email program and includes features that help you organize your work, contacts, and business communications. Let’s take a look at a few tips you may have missed. Clean Up your inbox No matter inbox how meticulously organized your Outlook inbox is, there’s always room for improvement. For a little computer-assisted help, try the ‘Clean Up’ feature. From your Inbox, click the Home tab and choose from Outlook’s three Clean Up options: Clean Up Conversation –…

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Tech support scam alarms Chrome users

With evolving technology comes evolving threats. Recently, a researcher revealed that a new type of scam freezes Google Chrome and tricks users into believing that their network security has been compromised. Little did they know that following instructions listed on the screen will lead to an actual security breach. The End Game The scam works by displaying an error message indicating a bogus security breach incident that renders a browser unusable. These scammers capitalize on the fact that a serious crash can’t be solved by simply closing the site, thereby sending the users into a panic. This encourages them to…

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Protect your Mac from security threats

Mac users follow certain steps to maintain privacy and protect company data. But if you’re too busy or short on resources, you might place security lower on your to-do list. Whatever your reason, the threat is real and you need to take steps to protect yourself. Check your Privacy Settings Begin by making sure that your Mac settings are set up properly to keep your information safe. Click System Preferences (the gear icon along the bottom of your screen), then open the Security & Privacy pane, which contains four tabs that allow you to manage different security features. You should…

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