Calling the Cloud

Why you should consider a cloud-based phone system.

In today’s fast-paced digital age, communication lies at the center of every successful business. And, while it might seem trivial, finding the right phone system is crucial to maintaining efficient operations. Traditional phone systems, once a mainstay of business life, are being replaced by cloud-based solutions like RingCentral and Microsoft Teams Phone. This shift is not just about keeping up with the times, it also brings a host of advantages that can transform the way your business operates.

Flexibility and Scalability

One of the most significant advantages of moving your phone service from a premise phone system to a cloud-based system is the inherent flexibility and scalability that cloud-based solutions offer. The two platforms that North Star recommends—RingCentral and Microsoft Teams Phone—are designed with the modern workplace in mind, enabling businesses to easily adjust their communication needs as they grow. Unlike traditional systems, which frequently require significant hardware and infrastructure upgrades to accommodate expansion, cloud-based solutions can be scaled up or down in a few clicks to easily suit your business needs. This allows companies to stay nimble and adapt as needed.


Cost considerations are always front of mind for business owners. Cloud-based phone solutions bring an array of cost advantages over traditional landline phone systems. Firstly, the upfront investment in hardware and maintenance is eliminated—with a subscription-only cloud system, businesses can say goodbye to installation fees and ongoing maintenance costs. Additionally, since these solutions operate over the Internet, there are no long-distance or international calling charges.

A Central Communications Ecosystem

RingCentral and Microsoft Teams Phone go beyond traditional voice communication—they offer unified communication ecosystems that integrate various channels such as voice, chat, video, and collaborative tools. By streamlining the communications pipeline, employees can easily switch between different communication modes within a single platform. This means high efficiency and productivity for your team members.

Remote Work and Mobility

The rise of remote work has revolutionized the modern business landscape. Businesses are no longer bound by geographical limitations when it comes to hiring talent or acquiring new customers. Cloud-based phone solutions cater to this new reality. With RingCentral and Microsoft Teams Phone, employees can stay connected to the office no matter where they are via their smartphone, laptop, desktop, or mobile tablet. This flexibility ensures that critical business operations remain uninterrupted, and productivity doesn’t falter, while also promoting a healthy work-life balance for employees.

Integration and Customization

Small to medium-sized businesses (SMBs) often rely on various software applications to manage different aspects of their operations. Cloud-based phone solutions like RingCentral and Microsoft Teams Phone recognize this need for integration and customization. They offer APIs (Application Programming Interfaces) that allow businesses to connect their phone systems with other software tools, such as CRM (Customer Relationship Management) or helpdesk software. This integration empowers SMBs to build tailored communication solutions that cater to their unique requirements, fostering efficiency and improving customer interactions.

The Future is Now

As technology continues to evolve, staying ahead of the curve is essential for businesses of all sizes, but it is especially important for SMBs. By adopting a cloud-based phone system, such as RingCentral or Microsoft Teams Phone, businesses can position themselves for the future. Cloud-based systems are continually updated with new features, security enhancements, and compatibility improvements. This ensures that SMBs don’t get stuck with outdated (and expensive) technology.

Make the Call

The advantages of transitioning from a traditional premise phone system to cloud-based solutions are undeniable. The flexibility, scalability, cost-efficiency, remote support—and for all other reasons outlined above—make these solutions an ideal fit for businesses looking to thrive in the modern digital landscape. Embracing these communication tools isn’t just a technological upgrade, it’s a strategic move that can increase operational efficiency, enhance the customer experience, and set the stage for sustainable growth.

Contact the experts at North Star today, and see if a cloud-based phone system is right for you.

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