The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and medium-sized businesses should examine their options before they decide which is the best match for them. Facebook Research shows that 77% of consumers in the US have social media profiles and that Facebook is the most utilized social media platform by users younger than 50…

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Outdated firmware: An overlooked threat

If most of your company’s computers are obsolete, they double or even triple your chances of experiencing a data breach. This emphasizes how dangerous it is to have outdated applications, operating systems, and even web browsers. Failing to update your firmware could expose your business to major security threats. What is firmware? Firmware is a basic type of software that is embedded into every piece of hardware. It cannot be uninstalled or removed, and is only compatible with the make and model of the hardware it is installed on. Think of it like a translator between your stiff and unchanging…

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Apple’s second product launch for 2018

Apple launched a couple of products in September. As usual, it’s just slim pickings — we were treated to three variants of the iPhone and the latest model of the Apple Watch. However, the trillion-dollar company was apparently not yet done, as it launched yet even more devices on October 30. Check out the additional lineup below. The redesigned and reengineered MacBook Air The new model for 2018 is a breath of fresh air. It has 17% less volume, a quarter of a pound lighter, and 10% thinner than its predecessor, but it is by no means a lightweight when…

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3 ways to browse the net safely at work

Amidst the current climate of malware, hacks, and phishing scams, the internet really isn’t safe for any company that doesn’t take precautions. Without safeguards, browsers that you or your employees use are vulnerable to cyber attacks that may cripple productivity and profit. There are wise steps that every company should take to browse the net safely. Data stored on desktops, servers and in the cloud, doesn’t make it safe. If anything, it makes it available to anyone who has the desire and capabilities to hack into your system and cause mayhem for your business operations. One thing you should be…

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The impact of blockchain to healthcare

Healthcare organizations need advanced technologies to manage medical records and improve patient care. But even the most advanced technologies come with challenges. One disruptive problem in healthcare of interest to experts is blockchain, and here’s why. What is blockchain? Although the technology is known for enabling cryptocurrencies like Bitcoin, blockchain was immediately recognized as having a broader value beyond an alternative form of currency. To understand why it’s so vital, you need to be familiar with three key concepts: Blocks These are encrypted data or documents. In healthcare, these can be in the form of test results. Chains Chains make…

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The benefits of technology business reviews

Small- and medium-sized businesses don’t have the time to maintain IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything runs smoothly, it’s important to be proactive and conduct technology business reviews when you can. What is a technology business review? A technology business review reveals the strengths and weaknesses of your company’s IT framework. It’s often performed by a third-party IT consultant who will give an objective assessment of your technology and provide recommendations to help meet your goals. If done properly, technology business reviews allow you to: Save…

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Is Google’s newest smartphone right for you?

Companies that want their employees to have the best mobile devices for work usually choose one of three devices, a Pixel, one of the Galaxy S phones, or an iPhone. The Pixel phone is Google’s flagship device, and although it’s price isn’t much different from the competition, it’s packed with business benefits. Let’s review the latest iteration. Models and pricing The Pixel 3 comes in two models, each with two price points depending on how much storage you need. The smaller device has a 5.5-inch screen with a slightly higher resolution, 2160×1080, than standard HDTVs. It’s $799 for 64GB of…

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Container facts you’re misunderstanding

Virtualization and container technologies are confusing topics in their own right, and comparing and contrasting them is even harder. To understand the differences between container and virtualization technologies, it’s best to clear up some commonly misunderstood information on how they work. Containers are made up of the bare minimum hardware and software requirements to allow a specific program to run. For example, if you want to give employees access to a single Mac-based server application, but everything else you run is in Windows, it would be a waste to build a new machine for just that program. Containers allow you…

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Office 365 beefs up anti-phishing measures

There are plenty of things to love about Office 365. For a small monthly fee, it gives you the latest cloud-based version of Microsoft Office apps and robust communication tools that improve collaboration and productivity. But it’s also an extremely secure platform that can defend against the most cunning phishing attacks. Effective anti-phishing solutions must be able to recognize the key elements of a phishing attack, which includes spoofed (or forged) emails, compromised accounts, unsafe links, and harmful attachments. In April 2018, Microsoft upgraded Office 365’s Advanced Threat Protection (ATP) features so it can better detect these elements and prevent…

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Is your IT security proactive?

Do you spend hours obsessing about the inner workings of DNS-layer security, intrusion prevention systems, and data encryption? If you’re not a managed IT services provider (MSP), you probably don’t. Instead, you’re probably looking for a business partner to manage those nitty-gritty details for you. However, there’s one thing you really ought to know: What exactly are “proactive cybersecurity” measures? Understand the threats you’re facing Before any small- or medium-sized business (SMB) can work toward preventing cyberattacks, everyone involved needs to know exactly what they’re up against. Whether you’re working with in-house IT staff or an MSP, you should review…

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