Reasons to automate small-business marketing

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts. Inbound lead assignment When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer needs what and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can work on building profitable rapport right…

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Helpful tips for keeping your email safe

Email is one of the best things the internet has given us. We use it to sign up for websites, apply for jobs, make payments, get in touch with friends and family, and many more. However, your email is also one of the platforms hackers can exploit to steal information or launch malware attacks. Here are crucial steps to take to safeguard your email account. Use separate email accounts Most people use a single email account for all their needs. As a result, information from websites, newsletters, shopping deals, and messages from work gets sent to one inbox. But what…

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Improving healthcare systems with big data

The positive effects of business intelligence (BI) and big data analytics on healthcare management are becoming increasingly apparent. Take a look at why many hospitals and clinics are beginning to embrace the potentials of data-driven business. At its core, BI software is all about data analytics. BI software is capable of accepting overwhelming amounts of data in short periods of time. It also uses advanced analysis algorithms to search for trends in the data that even the most experienced statistician cannot find. Because it can provide deep insights on such tight schedules, businesses across industries have utilized different BI software…

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Useful tips to prolong your laptop battery life

It’s difficult to gain momentum at work when your laptop constantly notifies you that it’s running out of juice. And if there’s not a power outlet in sight, your device will soon be nothing more than a cold slab of metal and plastic. Here are some helpful tips to prolong your laptop battery life so you can work longer without interruption. Some truths about your laptop battery Most modern devices use lithium-based batteries that get damaged when they’re completely drained. But if your laptop uses an older type of battery that’s not made of lithium-ion or lithium-polymer, it’s best to…

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The difference between Groups, Yammer, and Teams

Yammer, Outlook Groups, and Microsoft Teams have plenty in common. They’re all Microsoft 365 tools designed for sharing files and communicating with colleagues. So what differentiates them from one another, and when should you use which? Let’s take a quick look. Outlook Groups With Outlook Groups, every member gets a shared inbox, calendar, project planner, notebook, and document library. You can also connect to third-party apps such as Twitter, Trello, and Mailchimp, so notifications are sent directly to your shared inbox. This means all relevant messages and information are sent to one place, so if most of your conversations are…

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Top 5 tips for a successful web conversion

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors. 1. Optimize your website for mobile devices More people are now surfing the web on the go via smartphones, tablets, and laptops. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices. To give your…

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Choosing the best MSP for your business

Technology underpins nearly every aspect of modern business processes. The problem is that managing technology can be complex and tedious. This is where managed IT services providers (MSPs) come in. Whether a company needs software to record customers’ data, network infrastructure management, or cloud technology, MSPs can provide these services and much more. MSPs defined MSPs are companies composed of specialists from various IT fields. They deliver various IT services (e.g., cloud computing, cybersecurity, backup and disaster recovery) and proactively manage their clients’ IT systems under a subscription model. Selecting the best MSP While there are many MSPs out there,…

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Distributed spam distraction hides illegal activities

As annoying as spam email is, it’s usually pretty harmless. But hackers have been using a method called distributed spam distraction (DSD) where spam email is used to carry out illegal activities. Learn more about DSD and how you can safeguard your systems against it. What is DSD? DSD is a type of attack wherein cybercriminals inundate email inboxes with as many as 60,000 spam emails. These emails don’t contain dangerous links, ads, or attachments, just random excerpts of text taken from books and websites. But because of the sheer volume of these emails, deleting and blocking each one of…

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Recommended malware removal on Android devices

Cybercriminals infect Android apps with their malware in order to infiltrate your devices. In fact, your Android smartphone or tablet may already be infected. If you want to minimize device, data, and business damages caused by malware, then follow these tips on how to remove malware from your Android device. Confirm the malware infection Android devices usually exhibit strange behavior when they’re infected with malware. Their speed may suddenly slow to a crawl or the battery may drain faster than expected. Other telltale signs include an abundance of pop-up ads, unusual apps installed on your home screen, unexplained data usage,…

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Tips for using external monitors with Mac computers

Using two monitors doesn’t just make working convenient, but it also makes you more productive. If you’re using a Mac Mini, Macbook Pro, or Macbook Air, you probably think your external monitor options are limited. Not quite. Here’s how to use external monitors as a second display for your Mac computers. First, check what displays your Mac device supports by doing the following: Click the Apple Menu (located on the left-hand side of the screen). Then click Support > Specifications. You will then be directed to an Apple web page indicating your device’s technical specifications. Under Graphics and Video Support,…

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